MARKETING AND BRANDING: 2-WEEK SUMMER INTENSIVE

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Looking to learn the basics of the captivating world of fashion? The Cut offers you a variety of two-week intensive workshops designed to maximize your industry knowledge within a minimum time frame. In these hands-on workshops, students will be immersed in all facets of the fashion business. In readings, lectures and class discussions, students are taught by industry professionals in small group settings, receiving first-class learning in a real-life business environment, using state of the art digital platforms as well as hands-on hard skill applications. Each class comprises of two levels at 16 hours per week, for a total of 32 hours. Pre-requisites for each class are outlined in each specific course. Acquire the skills you need to reach your academic and professional goals or complement your current full-time diploma or degree program, or simply build a competitive portfolio for graduate program applications to prepare for advanced study.

MARKETING & BRANDING

In this intensive hands-on 2 week course, you will understand the role of an effective Fashion Marketer. In the competitive fashion industry world, you need skills that speak to the consumer, whether you want to work for an established company or develop the “Brand of You”. Learn persuasive writing skills, public relations tactics, brand strategy, and social media know-how to effectively engage your target market. In today’s media-heavy environment, it’s essential you are able to communicate a brand’s DNA to their target consumer. Learn the skills necessary for success by working with industry professionals to gain entry into the creative and profitable business of fashion.

STUDENTS WILL:

Learn common fashion terminology
Practice research and development
Learn how to identify consumer behavior
Learn how to write for the industry
Learn about public relations and media
Learn about social media and analytics
Learn about brand strategy
Learn about E-commerce and sales

For a detailed curriculum, please view our course outline.

DETAILS:

Date:

Monday September 24, 2018- Thursday Oct 4, 2018
Monday July 8, 2019- Thursday July 18, 2019

Length: 2 Weeks / Monday – Thursday

Hours: Choose a time
10AM-2PM

Capacity: 6 students only

Price: $2995.00 + GST